Contentstack Visual Design Case Study

Contentstack had struggled with brand consistency throughout their startup journey. With the help of a brand director, I proposed a new design system complete with competitive research and proposed examples. The new brand was picked up and applied across channels and media types.

My Role

Competitor research

Collect feedback on current brand from colleagues

Design

Illustration

Animation

Timeline and Challenges

5 months

Limited to virtual feedback and collaboration

Deliverables

Competitor research

Brand personality and tone of voice

Color palette

Typography

Iconography

Brand forms and illustration

Proposed mockups

Motion graphics

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